Strategy is simple. It’s just not easy.
Change: possibly the most intimidating word in any language.
You’re not as profitable as you need to be, as you used to be, as you want to be.
Cost cuts and improved efficiency can only take you so far.
The problems and challenges you face can’t be solved with cosmetic solutions. Like detailing a car, your business may look sleeker, faster, polished to a fine shine; but the engine won’t run any better.
You need to adapt, to refocus, to recreate.